A great reputation can take years to build, but vanish at the speed of a text, a blog, or a tweet. Consider what happened following a major world event a few years ago:

“In less than 12 hours since the tweeting began, we saw almost 40,000 blog post and news articles and an astounding 2.2 million tweets…people all over the world were tweeting about the news.”

If this were bad news about you or your company, you’d be forced to chase down damage control…usually a losing preposition.